I am going to be at Search Engine Strategies in NYC on March 23-25, and I’ll have 20 gold passes to Affiliate Summit East 2010 to give away on Wednesday, March 24.
On the Wednesday of the conference, I’ll be wearing a shirt with a big QR Code, which when scanned will provide a code to register for Affiliate Summit for free.
It’s good for 20 gold pass registrations ($279 each), and it will be first come, first serve.
Here is a photo of my partner, Missy Ward, at SXSW last week with a similar shirt.
I can’t say how long the passes will last at SES, but they were used up from Missy’s QR code before lunch the day she wore it.
Details on the Affiliate Summit gold pass at http://www.affiliatesummit.com/register/.
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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This months show will also include a roundtable discussion about the hottest topics in affiliate marketing today including sponsored tweets, video marketing and the recent cancellation of Amazon affiliates in Colorado.
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There is an Affiliate Summit team for the 2010 Komen North Jersey Race for the Cure, and we’re looking for more team members.
The 5k run/walk is taking place Sunday, April 25, 2010 at Essex County Branch Brook Park in Newark, NJ.
You can also join the team and participate in the 1.5 Mile Fun Walk. And if you can’t make it, there is even an option to be on the team without taking a step with the “Sleep-In for the Cure” option.
If you aren’t interested in running, walking or sleeping for Team Affiliate Summit, it would mean a lot if you donated to our team (it’s tax deductible).
Join Team Affiliate Summit to help fight breast cancer.
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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Michael Rubin, the Founder, Chairman, and CEO of affiliate network Pepperjam’s parent company, GSI Commerce, will star in this Sunday’s episode of the CBS reality series “Undercover Boss.”
The episode will be broadcast on CBS at 9:00 PM EST on Sunday, March 21, 2010.
The show follows executives as they slip anonymously into the rank and file of their companies to examine the inner workings of their company.
Previous executives featured have included Waste Management (Larry O’Donnell, President and C.O.O.), 7-Eleven (Joseph M. DePinto, President and C.E.O.), Hooters (Coby G. Brooks, President and C.E.O.), and White Castle (Dave Rife, Owner/Executive Board Member).
More details at http://www.pepperjamnetwork.com/blog/2010/03/16/undercover-boss/.
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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Words That Work by Frank Luntz is one of my favorite business books.
You may know Frank Luntz from TV appearances around election time. He has a dial system that reflects how voters react to the words of political candidates.
Frank Luntz has also worked with dozens of Fortune 500 companies to fine tune the use of words in their messaging.
The subtitle of Words That Work really says it all: “It’s Not What You Say, It’s What People Hear”.
The book is excellent for anybody in the business of communicating. As a marketer, the case studies and tips are priceless.
In the first chapter, Frank Luntz the ten rules of successful communication (the book goes into detail on each of these rules):
- Simplicity: Use Small Words
- Brevity: Use Short Sentences
- Credibility is As Important As Philosophy
- Consistency Matters
- Novelty: Offer Something New
- Sound and Texture Matter
- Speak Aspirationally
- Visualize
- Ask a Question
- Provide Context and Explain Relevance
Anyhow, I’d highly recommend Words That Work as a great primer on using words that have the most impact, whether it be to customers or colleagues.
Frank Luntz will be delivering the keynote address at Affiliate Summit East 2010 on August 16 in New York City.
Video: Words That Work by Frank Luntz
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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Debbie Bookstaber joins Linda Woods on this week’s Affiliate Marketing Insider podcast to discuss mommy blogging and affiliate marketing. Listen in at 3 p.m. EST Thursday on WebmasterRadio.fm for the podcast.
What are the characteristics of a successful mommy blogger? How can mommy bloggers work with affiliate program managers to increase their success in affiliate [...] ]]>
The advertising tax (née Amazon tax, affiliate tax, and Internet tax) issue is a threat to affiliate marketers across many states these days, but where did this legislative menace originate?
For the uninitiated, the advertising tax is essentially a plan to tax any Internet transactions from merchants who have affiliates in a given state.
The origins of the advertising tax were among the dubious achievements of disgraced former New York state governor, Eliot Spitzer, back in November 2007.
After an uproar, Spitzer backed down on the plan. But then he started working on it again just before the hooker scandal that bounced him from office.
I had hoped his departure from state government would take the plan to scapegoat affiliates with it.
But his successor, David Paterson, was interested in the plan, too.
And so, the wheels on this runaway train of bad legislation were back on, thanks to Governor Paterson, though his political life appears to be short lived, too.
Maybe the next Governor of New York can reverse this poorly conceived legislation, which has proven to worsen state budgets and deter business.
Video: Advertising Tax
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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With the current state of the automotive market, you would think auto manufacturers would be all over performance marketing and I know some affiliates that would be all over a piece of the action for selling cars. Do you think Ford and others will follow suit? ]]>
Download audio file (affiliatething-031510.mp3)
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about advertising tax updates, Shawn aching after a triathlon, merchants with nexus in various states, and the future of buy.at.
Also, the new Scribe plugin for WordPress, monetizing Corey Haim, Affiliate Summit, and an affiliate get together during SES NY.
Show Links
- CA ABX8 8 On Hold for Now
- Virginia update: ad tax was not included in budget bill!
- New Advertising Tax Resource from LinkShare
- Affiliate Nexus Database
- Crayola boots NY affiliates a couple years later
- The Future of buy.at in a Post-AOL World
- New design for ABestWeb
- SEO Copywriting for WordPress
- ShoeMoney System Theme Song Contest
- Affiliate Summit Early Bird for Registration Ends 4/30
- Affiliate Summit Booths Nearly Sold Out
- SES NYC Happy Hour for Affiliate Marketers
- RoadCamp to SXSW
- Steve Hall’s photos from SXSW
Subscribe to the Affiliate Thing RSS feed or listen on iTunes. You can also send a blank e-mail to affiliatething@aweber.com to get each podcast delivered by e-mail.
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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I am guilty of buying domains on a frequent basis, and never doing anything with 95% of them.
I’ve heard about various services that would enable me to monetize the majority of my domains that just sit parked or forwarded to another domain, but which is best?
The one option I looked over was CashParking from GoDaddy, but I don’t care for their payment structure.
They offered to let me to pay them $3.99/month to earn 60% of the advertising revenue on my parked domains or $9.99/month to earn 80% of the advertising revenue on my parked domains.
I am now trying out Google AdSense for Domains, but the results are modest so far.
One of my domains, badware.com, is pulling up ads for silverware and china, and nobody is clicking, as you might expect.
Come on, StopBadware – just make an offer already. You know stopbadware.org is inferior. And you’ve got your badwarebusters.org community – I’ll throw in badwarebuster.com.
But I digress.
Anyhow, don’t be like me and let domains sit around unused for years. Start testing different things with them, forward them or just stop renewing.
This post originally appeared on the Affiliate Marketing Blog by Shawn Collins
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