Insane Advertisers still don’t get it

By admin | Mar 8, 2010

This relates to quite an old post, basically I owned a domain which I caught for reg fee/£5. As soon as a large company started a TV advertising campaign their url was not clearly labelled and I started getting type in confused type in traffic (around 100 per day), it was noticed early and after speaking to them they agreed to pay £2 per sign up if I redirected their traffic back to them. The TV advert lasted about 4 weeks and made £814.

Got an email from them late last year to say they were running the TV advert again in January and would offer the same £2/signup deal, this time the domain earned just over £1k. Yet through all this they were not interested in buying the domain for £3000-£4000, I still don’t understand their logic really, had an offer through Sedo@ $5000 so decided to sell it as there may/may not be TV adverts in the future and with the £1k just earned it seemed a good time to cash out of that domain name. I’m happy enough but absolutely baffled that they didn’t have the budget to get involved in the domain auction when informed {sigh}

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